Paramount - Dungeons and Dragons: Honor Among Thieves Global OOH 3D billboard campaign

For the worldwide release, we partnered with Paramount Pictures to craft a hyper-realistic anamorphic 3D billboard starring the dragon Themberchaud. Debuting in Shinjuku, Japan, and expanding to 15 major cities worldwide, the activation adapted to each screen’s unique format.

Drawing from MPC’s creature assets and the film’s trailer aesthetic, we storyboarded and animated Themberchaud smashing through dungeon walls and unleashing fire across the display. The result: a cinematic OOH spectacle that captivated global audiences and set a new bar for immersive 3D billboard campaigns.