For the worldwide release, we partnered with Paramount Pictures to craft a hyper-realistic anamorphic 3D billboard starring the dragon Themberchaud. Debuting in Shinjuku, Japan, and expanding to 15 major cities worldwide, the activation adapted to each screen’s unique format.

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Drawing from MPC’s creature assets and the film’s trailer aesthetic, we storyboarded and animated Themberchaud smashing through dungeon walls and unleashing fire across the display.

The result: a cinematic OOH spectacle that captivated global audiences and set a new bar for immersive 3D billboard campaigns.