At Blunt Action, we created a playful anamorphic 3D billboard for the BigEyes project, bringing the brand’s imaginative universe to life in Times Square. The cartoon-inspired spot features BigEyes diving into a fishtank to snag a gleaming coin, triggering a dynamic water simulation and glass shatter effect. The sequence wraps with BigEyes proudly clutching the coin and a bold call to action—capturing the fun, vibrant spirit of the brand.